there is a direct correlation between coolness and lateness. it goes something like this: the later you are, the cooler you must be.
i will refer to this state of mind as ICT (ironic central time).
ICT is always a year ahead of the trend and at least an hour late of the official starting time.
fashionably late is so 2011 (which in ICT is known as lame).
ICT is so 2012, which is why you should embrace it now, before 2012 is a thing of the present (which in ICT is known as passe).